FuelEd - Director of Marketing

Full Time
Mid Level
About Us
FuelEd is a non-profit organization whose mission is to grow emotionally intelligent educators who build relationship-driven schools. Our vision is a world where all students in every school benefit from at least one secure relationship with an educator that makes them feel safe and seen, and allows them to learn, explore and grow.

About the Role
FuelEd is seeking an experienced Marketing Director, with deep experience as a full stack digital marketer, to execute and evolve a newly developed marketing plan and continuously refine a comprehensive digital engagement strategy. This role is integral in enhancing our online presence and requires a professional with a preferred experience of marketing in the nonprofit and/or K-12 education sector. This role is ideal for a strategic thinker who is passionate about building brand awareness and lead generation, on and offline, in the educational sector. You are a fit for this role if you understand solution-driven, market-driven messaging, and are eager to help FuelEd align the right messaging to the right audience, via the right communications channel or activity.

This role requires a high level understanding of marketing strategy - how to use the tools of digital marketing to build brand awareness, reputation, and generate revenue - as well as the ability to implement on plans, attention to detail, and project management skills. As this role will be the first full time Partners in a marketing position at FuelEd, you should thrive in environments where you will be leading and building, but very much involved in execution or "doing."

The Responsibilities
The Director of Marketing will own the marketing function for our small, but growing, team, which will include:
  • Managing and search engine optimizing the FuelEd website.
    • Develop and refine new FuelEd website to improve customer journey and lead generation
    • Keep FuelEd website up-to-date with new product information, articles and content to improve customer journey and lead generation 2
    • Develop and implement SEO strategy to improve SERP results and domain authority/ backlinks, with the goal of increasing website traffic and generating more leads for business development. Monitor and report on SEO performance.
  • Develop and implement content strategy aligned to FuelEd buyer personas and their desired solutions to lead maximum impact.
    • Create and/or project manage and publish new content including website content, case studies, video testimonials, and success stories to expand our organization’s digital footprint, awareness, subscribers, and leads.
    • Act as ‘editor-in-chief’ for all content marketing activities, liaising with internal subject matter experts and managing outside writers as needed.
    • Write and publish monthly e-newsletters and outbound, nurturing lead generation campaigns, while supporting email list management.
    • Manage overall social media strategy by supporting FuelEd Partner responsible for social media to build brand awareness, promote programs and products and engage prospects and other stakeholders.
  • Lead all efforts related to FuelEd advertising.
    • Manage FuelEd Advertising for optimal performance of Google AdWords grant to generate conversions.
    • Explore and oversee other paid or unpaid advertising and advertorial opportunities e.g. sponsored blog posts on online channels/sites relevant to the target audience and make recommendations.
  • Manage and develop an external relations strategy, including media relations and events.
    • Develop and implement a media relations plan by identifying journalists, bloggers and influencers, building relationships and pitching storylines, writing and submitting OpEds, and coordinating with internal stakeholders to support efforts.
    • Manage events calendar and activities, including conference research, attendance, sponsorship, and speaking engagement opportunities that can enhance brand awareness and bring in sales and fundraising leads.
  • Optimize FuelEd Hubspot CRM platform for marketing operations.
    • Create audience segments /target lists for email campaigns.
    • Identify criteria and set-up MQL lead scoring for inbound marketing on new website.
    • Liaise with Hubspot contractor.

Our Ideal Candidate Has...
  • Bachelor's degree or equivalent
  • 5-7 years strategic marketing experience with proven results
  • Exceptional written and verbal communication skills
  • Extensive experience of developing and implementing marketing plans with a strong buyer-centric and growth mindset
  • In-depth understanding of how to use digital marketing to build brand awareness and grow revenue through lead generation
  • Understanding of the industry, with an ability to attune to the realities of K-12 educators (teachers, school administrators, and district administrators) is a plus
  • Experience managing and directing marketing agencies/vendors
  • Excellent analytical skills to evaluate end-to-end customer experience across channels.
  • Extensive knowledge and experience of web strategy and best practices including use of Content Management Systems, web architecture and visitor user experience
  • In-depth knowledge of SEO best practices, strategies and tools
  • Knowledge and experience implementing and optimizing multi-channel digital campaigns (PPC, social media, email marketing etc.)
  • Ability to create a content roadmap and calendar for the FuelEd website and campaigns including the ability to conceptualize and create engaging content with an eye to aligning trends and initiatives in the K-12 sector to FuelEd programs and solutions.
  • Knowledge and experience implementing marketing automation and outbound email marketing campaigns in Hubspot
  • Ability to leverage data and insights to inform recommendations and drive results using Google Analytics, Google Tag Manager, Google Search Console, Google Looker report
  • Experience of working in a remote team with a distributed management structure
  • Passion for FuelEd’s mission to grow emotionally intelligent educators and relationship-driven schools, with the ability to embody the company’s mission — with super skills in building relationships.
  • A resourceful style with the ability to take initiative, collaborate effectively, execute independently and with excellent organizational skills such as project management, time management, decision-making and priority setting skills
  • Strong “soft skills” (including high self-awareness, emotional intelligence, authenticity, interpersonal skills, strong written and verbal communication) and other leadership qualities (a desire to continuously learn, integrity, agility, and consistency, and accountability)
About the Fit
What makes FuelEd unique isn't just the work we do, it's how we do it: we identify as a Teal Organization utilizing Holacracy as our governance model. At FuelEd, we strive for all team members to be "owners of their work, not renters," so there are many opportunities for entrepreneurship, leadership, and ownership. We believe that growth occurs through honest and empathic relationships, and have built this into our team culture so that every team member can reach their full potential. Happy and successful team members will have passion for the cause and a desire to build a movement that can fuel schools with the power of relationships. Happy and successful team members will also posses abilities and enjoy opportunities to be flexible, take initiative, give and receive feedback, build relationships, wear multiple hats, and be challenged to grow personally and professionally. If this sounds like you, you may be a great fit for FuelEd. Learn more about FuelEd's culture and our commitment to diversity, equity, and inclusion.

Salary & Benefits
The salary range for this position is $90,000-110,000, and will be determined based on prior experience and qualifications. Benefits include comprehensive health, dental, vision, 401K match, unlimited PTO and ample opportunity to grow into your best self through challenging work aligned with your strengths and powerful relationships with colleagues. We also invest in staff wholeness through counseling and wellness stipends, technology reimbursements, childcare support, as well as professional development and leadership coaching.

We Value Diverse Perspectives
FuelEd is made better by the diverse experiences and perspectives of its employees. We value all diversity and evaluate applicants for employment on the basis of their qualifications without regard to race, color, religion, gender gender identify or expression, national origin, age, sexual orientation, veteran status, mental or physical disabilities, pregnancy, medical condition, marital status, or any other characteristic protected by law.

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